按需定制的竞争情报(AdGooRoo系列之一)

Richard Stoke 是 AdGooRoo 的总裁 AdGooRoo向 Google AdWords 广告主提供竞争情报, 揭示竞争对手如何使用 Google AdWords 服务, 帮助广告主进行决策优化. 源文档 <http://www.seoradio.com/20041207-adgooroo-adwords-competitive-intelligence.html> AdGooRoo 的广告词 AdGooroo Knows! AdGooroo never rests. By crawling the Web 24-7, tracking the competition's every AdWords move, it accurately plots out who the leaders are in your industry, what keywords they're targeting and how much they're bidding on each one. AdGooroo even delivers AdAlerts straight into your Inbox to give you a heads-up if a competitor adds a new keyword or changes a bid on an existing one. That precious information then guides your decisions and empowers your AdWords campaign. With AdGooroo, you'll base decisions on facts, not on guesses. Results: more coverage, increased traffic, new customers and healthier profits. 源文档 <http://www.jupiterevents.com/sew/toronto05/adgooroo.html> AdGooroo能做什么 AdGooroo can answer a variety of strategic marketing questions, such as: * Where, when, and how much are my competitors advertising? * What new competitors are entering my industry? * What new campaigns have my clients, prospects, or competitors launched in the past week? * What keywords are my competitors targeting? * How am I positioned relative to my competitors on my most profitable keywords? * Are any of my competitors making unauthorized use of my trademarks? * How have my competitors changed their ad copy over time? * How does my campaign compare to my top competitor’s? Specific features include: * Historical archive of competitors' ads * Trademark infringement search * Industry map * Detailed Keyword map * Detailed analysis of competitors' campaigns * Compare two campaigns in a side-by-side fashion * Diagnose "unhealthy" keywords and get recommendations on how to correct them. 源文档 <http://www.threadwatch.org/node/187>