给阿里人的一封信——马云

Fellow Aliren: As we have announced today, the B2B board of directors has accepted the resignations of B2B CEO David Wei and COO Elvis Lee. Additionally, former senior VP of B2B HR Kangming Deng has resigned his post as Chief People Officer of Alibaba Group in acceptance of responsibility and will be demoted to a different post. Several months ago, we discovered that some of our B2B China Gold Supplier (CGS) members were suspected of fraudulent activity. What made it shocking was evidence indicating that certain members of the CGS sales team knowingly allowed, or in some cases even helped, these fraudulent companies join the Alibaba.com marketplace. We formed a special task force to investigate the situation. According to the preliminary results of a month-long inquiry, we found 1219 CGS (1.1% of all Gold Suppliers) who joined in 2009 and 1107 CGS (0.8% of Gold Suppliers) who joined in 2010 were engaged in fraudulent activity. These fraudsters had joined the Alibaba.com marketplace for the sole purpose of exploiting the platform that we’ve labored to build up over the past 12 years to defraud overseas buyers. At the same time, the investigation confirmed that nearly 100 CGS sales staff knowingly allowed fraudsters to become CGS members so that they could “make their numbers” and receive commission income. Any tolerance of this type of affront to business ethics and company values is a crime against the rest of our customers and Aliren who remain honest. We must take measures to safeguard the values of Alibaba! All the colleagues who were directly or indirectly involved must be held responsible; more importantly, B2B’s management team must assume primary responsibility. We have already terminated the storefronts of all 2326 CGS members suspected of fraud, and we have asked law enforcement authorities to assist us in our investigation. Since the day that Alibaba was established, pursuit of profit has never been our main goal. We have no interest in turning the company into a mere money-making machine. Rather, we have long held firm to our mission of “making it easy to do business anywhere”. When we say “customer first”, we mean that we’d rather sacrifice growth than do anything that would jeopardize our customers’ interests, much less be a part of any blatant fraud. Over this past month, I’ve experienced a lot of torment, a lot of frustration, a lot of anger…….. This is the pain we suffer as we develop, a price that we pay as part of our growth, and it hurts! But we have no choice. It is not possible for us to be mistake-free; we may from time to time commit errors of judgment, but we will absolutely not err by compromising our principles. If we do not face up to reality and find the courage to take painful action, Alibaba will no longer be Alibaba and our pursuit of our 102-year dream and mission will become nothing but a joke! This world does not need another Internet company, much less another company that can make money; What this world needs is a company that is more open, more transparent, more sharing, more responsible, more global; What this world needs is a company that is grounded in society, serves the interests of society, and accepts the responsibilities of society; What this world needs is a culture, a soul, a belief and an acceptance of obligation. Because these are the only things that will allow us to go further, do better, act with confidence on the challenging path of entrepreneurship. What comforted me is learning that the overwhelming majority of our CGS sales colleagues upheld their principles in the face of temptation. To these colleagues, I salute you! More importantly, we thank the colleagues who have the courage to stand firm and fight against what is wrong. From their actions we witnessed the courage and power of upholding integrity and principles. In them we see Alibaba’s future and hope! And we need more Aliren like them! Those who do the extraordinary must assume extraordinary responsibilities! The resignations of David and Elvis are tremendous losses to the company. For me this is extremely sad and hurtful. But I think their willingness as Aliren to step up and accept responsibility is most admirable. On behalf of the company, I want to express my sincere gratitude to the both of them for their unrelenting dedication and contribution to the company. Fellow Aliren, the B2B board of directors has appointed Jonathan Lu as B2B CEO; the Group has appointed Lucy Peng as Chief People Officer of Alibaba Group. I hope everyone will fully support the work that lies ahead and believe we can make a difference! This is an era full of promises and an era that no one wants to miss out on. Only through holding onto our ideals and our principles will we be able to become the pride of this era! If not now? When? If not me? Who? Jack Ma 2.21.2011 各位阿里人： 大家已经看到了公司的公告，董事会已经批准B2B公司CEO卫哲、COO李旭晖引咎辞职的请求，原B2B公司人事资深副总裁邓康明引咎辞去集团CPO,降级另用。 几个月前，我们发现B2B公司的中国供应商签约客户中，部分客户有欺诈嫌疑！而更令人震惊的是，有迹象表明直销团队的一些员工默许甚至参与协助这些骗子公司加入阿里巴巴平台！ 为此，集团迅速成立了专门小组，经过近一个月的调查取证，查实2009、2010年两年间分别有1219家（占比1.1%）和1107家（占比0.8%）的“中国供应商”客户涉嫌欺诈！骗子公司加入阿里巴巴平台的唯一原因是利用我们十二年来用心血建造的网络平台向国外买家行骗！同时查实确有近百名为了追求高业绩高收入明知是骗子客户而签约的直销员工！ 对于这样触犯商业诚信原则和公司价值观底线的行为，任何的容忍姑息都是对更多诚信客户、更多诚信阿里人的犯罪！我们必须采取措施捍卫阿里巴巴价值观！所有直接或间接参与的同事都将为此承担责任，B2B管理层更将承担主要责任！目前，全部2326家涉嫌欺诈的“中国供应商”客户已经全部做关闭处理，并已经提交司法机关参与调查。 阿里巴巴从成立第一天起就从没以追逐利润为第一目标，我们决不想把公司变成一家仅仅是赚钱的机器，我们一直坚守“让天下没有难做的生意”的使命！客户第一的价值观意味着我们宁愿没有增长，也决不能做损害客户利益的事，更不用提公然的欺骗。 过去的一个多月，我很痛苦，很纠结，很愤怒…… 但这是我们成长中的痛苦，是我们发展中必须付出的代价，很痛！但是，我们别无选择！我们不是一家不会犯错误的公司，我们可能经常在未来判断上犯错误，但绝对不能犯原则妥协上的错误。 如果今天我们没有面对现实、勇于担当和刮骨疗伤的勇气，阿里将不再是阿里，坚持102年的梦想和使命就成了一句空话和笑话！ 这个世界不需要再多一家互联网公司，也不需要再多一家会挣钱的公司； 这个世界需要的是一家更加开放、更加透明、更加分享、更加责任，也更为全球化的公司； 这个世界需要的是一家来自于社会，服务于社会，对未来社会敢于承担责任的公司； 这个世界需要的是一种文化，一种精神，一种信念,一种担当。因为只有这些才能让我们在艰苦的创业中走得更远，走得更好，走得更舒坦。 令人欣慰的是，这次调查中我们发现绝大多数直销同事面对诱惑坚守住了原则，我很欣慰，在这里向他们致敬！我们更要感谢在面对这类事件中勇于站出来抗争的同事们，在他们身上我们看到了坚持诚信的勇气和原则的力量。我们看到了阿里的未来和希望！我们需要更多这样的阿里人！成非凡之事者，必须有非凡之担当！ 卫哲和李旭晖的辞职是公司巨大的损失，我非常难过和痛心。但我认为作为阿里人，他们敢于担当，愿意承担责任的行为非常值得钦佩。我代表公司，衷心感谢他们对公司付出的不懈努力和贡献。 各位阿里人，B2B董事会任命陆兆禧兼任阿里巴巴B2B公司CEO；集团任命彭蕾兼任集团CPO。希望大家全力配合工作，相信我们可以让自己的公司更与众不同! 这是一个好时代，这是一个谁都不愿错过的时代！坚持理想，坚持原则能让我们成为这个时代中的时代！ If not now？ when?! If not me？who?! 此时此刻 非我莫属 马云 2011.2.21.