How To Market Your Business On Social Media

Chapter 1: : Three Objectives of Social Media Marketing

•Social media marketing is a powerful tool for growing your business and increasing sales

•There are three main objectives to keep in mind when marketing your business on social media: lead generation, lead nurture, and lead conversion

•Every piece of content you create should be reverse-engineered to accomplish one or all of these objectives

•Lead generation: creating content that generates leads, such as a post with a strong call to action that leads to an email list

•Lead nurture: creating content that builds relationships with leads and provides value, such as a story that engages the audience and provides an epiphany

•Lead conversion: creating content that leads to a sale or conversion, such as an email sequence that guides leads towards purchasing a product or service

•Effective social media marketing requires intention and a clear strategy, not just creating content for the sake of it

•Branding is an important part of social media marketing, as it helps people recognize and connect with your business

•Storytelling is a powerful tool for building connections with your audience, and creating a story inventory can help you incorporate your personal experiences and lessons into your content.

Chapter 2: The Power of Storytelling in Social Media Content

•The key to captivate your audience and make them stop scrolling is through storytelling

•Sharing fun facts and tidbits is not enough, you need to tie them into a story that people will pay attention to

•Incorporating stories from the people at your office or making up a funny story can get a reaction from your audience

•When creating social media content, always include a strong call to action at the end of every video or post, telling your audience what to do next

•You need to actively pursue that relationship with your audience, just like being on a date with someone, ask them to take action and continue the relationship

•Know, like, trust is essential in building a relationship with your audience, you need to create valuable content and lead with value before bringing them to a call to action

•Use the 80/20 rule when creating content, where 80% is leading with value and telling a story, while 20% is the call to action

•Remember to always have lead generation, lead nurture, and lead conversion in mind when creating social media content

•By following these tactics, you can boost brand loyalty and sales in your business. If you want to learn more, you can access free training by clicking the......