【完】电影术语：预告片 之“商业考量” by Pythonmania汽车大师

商业考量 Studios can usually attach a trailer to the print of another of their films, so that the theater will show their trailer directly before the film. (Usually, exhibitors choose the other trailers that show before a given film.) To maximize the audience for certain trailers, studios often work to attach highly anticipated trailers to films that they expect will draw a large crowd. This practice can also affect when films are released. An extreme example of this is Miramax's decision to delay the North American release of Hero by two years, mostly so that they could widely advertise the film before Quentin Tarantino's Kill Bill. This advertising is especially valuable as it can be carefully targeted. Movies appealing to one age group or demographic will have trailers for films targeting that same group. Occasionally, when films in a series have been made back-to-back, a trailer for the next installment will be added at the end. For example, Back to the Future Part II featured a trailer for Part III, and The Matrix Reloaded included a post-credits trailer for The Matrix Revolutions. The concept of the trailer format has spread to other non-cinema media as well. Trailers for computer games have especially become popular. 【完】