kmn2.0

 
                
                
 In this memo the business manager of a television station points out that late-night news program recieved the complaints from viewers who were concerned about weather and local news. The manager also points out that local business cancled late-night news program advertising contracts.The manger reasons that the complaints explains the incresed time to national news instead of weather and local news.On the basis of this line of reasoning the manager concludes that the local business consider to futher advertising revenues are unworthy. This argument contains several logical flaws,which render it unconvincing.
  First,a threshold problem with the argument involves the nature voluntary of the complaints from viewer.The manager provides no evidence about the number or percentage of this state who participate in the investigation.Lacking such evidence it is entirely possible that those complaints are insignificant,in which restore the time devote to weather and local news to its fromer or avoid losing further adevertising revenus.
   Second,the argument also assumes unfairly that the complaints from viewers who were concerned about weather and local news is the result of the increase time to national news rather than some other phenomenon.The manager ignores a host of other possible explains for complains,such as the decrease of program standard cause for change a unprofessionell producer of the weather and local news program,or viewers have more power to evluated the television program laster year.Without rulling out all other possible explanations for the viewers' complaints,the manager cannot convince me that by restore the time devote to weather and local news to its fromer to drop the viewers' complaints is a good choice.
  Third,the manager claim that late-night news program increased time to national news cause lose of local busniess advertising contract is unjustified.Perhaps some national business advertising revenues willing to put in late-night news program,or local business factories cut down the adevertise budget.In short, the manager suggest restore the weather and local news to avoid losing local business advertising contracts is unjustified.
  In sum,the manager's argument is unpersuasive as it stands.To strengthen it the manager must provide better evidence that the complaints from viewers who were concerned about weather and local news and losing local business adervetising contracts is the result of the increase time to national news.