猫侣·咖啡馆>品牌形象设计
最近完成的案子：《猫侣·咖啡馆品牌形象设计》
猫侣咖啡馆成立的初衷，是希望为忙碌生活的人们，在喧嚣的城市里，寻觅到一丝宁静，让压抑的心灵得到释放。同时，咖啡馆老板非常喜爱猫，也希望借此能给很多爱猫人士提供一个可以携带着宠物相互交流的场所。为了充分体现这种特色的经营理念，其店名选用“猫侣”二字来进行诠释，“猫”和“人”，生命的伴侣，让人体会到咖啡馆所营造出温馨、素雅、趣味的环境。
标志采用一种随性的表达方式来演绎猫侣咖啡馆的氛围，图形上以两只相依偎的猫咪为主体，给人一种在城市的喧嚣中，心灵相互依靠的感觉，而下方英文名cat lovers中的字母C和L，与两只相依的猫巧妙的结合起来，延续为他们的尾巴，多了一份灵动的趣味。而在辅助图案上，采用了各式各样猫儿淘气的玩耍画面。图案中那团看似乱麻般的毛线球，就如同伴随人一生无休无止的生活琐事，而猫却可以在这种环境下自由的嬉戏，暗示人们凡事看开了，也就不拘于生活的束缚了；体现一种贴近生活，自然纯真，朴实无华的生活态度。
The original intention opening of Cat Lover Cafe is to seek a trace of peace for the busy people who are living in a noisy city, and help them to release their pressure. Since the boss is fond of cats so much, he decides to supply such a place, where the cat fans may communicate taking their pets along with them. To give a full expression of this manage idea, he names the cafe Cat Lover. Cat and man, the life mates, make us associate the cafe with coziness, simple elegance and fun.
So as to illustrate the atmosphere at the cafe, the logo is showed in a relaxing way. Its principal parts are two cats cuddling up to each other, which reminds us the feeling that our heart closes, trusts and relies on each other, although in the city's noise. The letter C and L add a smart fun by stretching the cats' tails. Besides, various images of the cats naughtily playing are taken as auxiliary parts. In the pictures, the yarn ball is in a terrible mess, which seems like those endless trifles throughout our life. However, the cats still play free in this enviroment. It implies that we will get rid of the annoyance in life , as long as we live with our heart. In short, these pictures represent a sort of natural, pure and plain attitude of life.
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猫侣咖啡馆成立的初衷，是希望为忙碌生活的人们，在喧嚣的城市里，寻觅到一丝宁静，让压抑的心灵得到释放。同时，咖啡馆老板非常喜爱猫，也希望借此能给很多爱猫人士提供一个可以携带着宠物相互交流的场所。为了充分体现这种特色的经营理念，其店名选用“猫侣”二字来进行诠释，“猫”和“人”，生命的伴侣，让人体会到咖啡馆所营造出温馨、素雅、趣味的环境。
标志采用一种随性的表达方式来演绎猫侣咖啡馆的氛围，图形上以两只相依偎的猫咪为主体，给人一种在城市的喧嚣中，心灵相互依靠的感觉，而下方英文名cat lovers中的字母C和L，与两只相依的猫巧妙的结合起来，延续为他们的尾巴，多了一份灵动的趣味。而在辅助图案上，采用了各式各样猫儿淘气的玩耍画面。图案中那团看似乱麻般的毛线球，就如同伴随人一生无休无止的生活琐事，而猫却可以在这种环境下自由的嬉戏，暗示人们凡事看开了，也就不拘于生活的束缚了；体现一种贴近生活，自然纯真，朴实无华的生活态度。
The original intention opening of Cat Lover Cafe is to seek a trace of peace for the busy people who are living in a noisy city, and help them to release their pressure. Since the boss is fond of cats so much, he decides to supply such a place, where the cat fans may communicate taking their pets along with them. To give a full expression of this manage idea, he names the cafe Cat Lover. Cat and man, the life mates, make us associate the cafe with coziness, simple elegance and fun.
So as to illustrate the atmosphere at the cafe, the logo is showed in a relaxing way. Its principal parts are two cats cuddling up to each other, which reminds us the feeling that our heart closes, trusts and relies on each other, although in the city's noise. The letter C and L add a smart fun by stretching the cats' tails. Besides, various images of the cats naughtily playing are taken as auxiliary parts. In the pictures, the yarn ball is in a terrible mess, which seems like those endless trifles throughout our life. However, the cats still play free in this enviroment. It implies that we will get rid of the annoyance in life , as long as we live with our heart. In short, these pictures represent a sort of natural, pure and plain attitude of life.
