TED Simon Sinek: How Great Leaders Inspire Action
今年搬出学校后，因为不适应在外面合租house，早上设了手机闹铃总也起不来，之前每天都是被住在我正上方的室友起床下地走动和洗澡的声音吵醒（看来我还得感谢房子质量差了…）。所以昨晚跟我妈说好今早六点用微信把我叫醒。这招挺成功！从前高三晚上在家复习，有时会打盹儿，每次当我妈推门进来的时候我就会立刻惊醒死掉不知多少脑细胞= =看来这种条件反射是深深地扎根我的身体里了。
于是，早上时间充裕，不仅背了几页单词，还让今天成为住校外这一年里第一次上学带饭的日子〜〜 中午跑到Law School 的标明＂Law school staff only＂的茶水间提心吊胆地热饭，然后再走回Libtaty Cafe边吃边看了下面这段TED。
因为感觉太有启发性了，无论是从学习兴趣、专业研究方向、参加interview，还是将来的创业上，所以决定把这个presentation总结记录一下，并且以后把每天看的一个TED都这样记录下来。
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视频地址：http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Martin Luther King
“I have a dream. I believe... I believe...”
He told us what he believed not what we can do to change the US. We followed him not because we have to, it is because we are inspired what they believe. We follow them for ourselves.
Apple
They think from the inside! That is Why→How→What
Why: everything we do, we believe, in challenging the stauts of quo, in thinking differently.
How: the way we challenge the stauts of quo is by making our products beautifully designed, simple to use, and the users use friendly.
What: which is happen to make computers. Wanna buy one?
People don't buy what you do, people buy why you do it.
This explained why people are comfortable buying a computer from Apple, and also comfortable buying an MP3, an iPod from apple. But Apple is just a computer company. It's competitive company's are equally qualified to make all those products. In fact, they tried.Dell came out an MP3 player in PDA, but no one buy it. People till now cannot imagine why would we buy an MP3 player from a computer company? But actually, we do it everyday.
The goal is not to do business with anybody who need what you have, the goal is to do business with people who believe what you believe.
Furthermore, If you hire people just because they can do the job, they work for your money; but if you hire people who believe what you believe e.g. Apple Inc., they work for you with blood, sweat and tears.
It's biology. The part of our brain controlling our behaviors is the counterpart of the WHY in the goal circle. When we communicate from inside out, we are talking directly to the part of the brain that control people's behaviors, and we allow people to rationalize it with a tangible thing we say and do. This is where gut decisions come from.
Law of diffusions of innovation
If you want to mass the market's acceptance of your idea, you cannot have it until you achieve the tipping point between 15 and 18, and then the system tips.
Talk people what you believe and attract people who believe what you believe e.g. People who queue to buy the new product of Apple(earlier adaptor) even if the technology is substandardized. They are comfortable making their guts decisions , the intuitive decisions driven by what they believe, just like the innovator. They want to be first.
PS. iPad上写日志不能编辑格式字体 囧。。。回头到家用电脑再改〜今晚Drama要招新，第一次当interviewer面试别人哈哈！
于是，早上时间充裕，不仅背了几页单词，还让今天成为住校外这一年里第一次上学带饭的日子〜〜 中午跑到Law School 的标明＂Law school staff only＂的茶水间提心吊胆地热饭，然后再走回Libtaty Cafe边吃边看了下面这段TED。
因为感觉太有启发性了，无论是从学习兴趣、专业研究方向、参加interview，还是将来的创业上，所以决定把这个presentation总结记录一下，并且以后把每天看的一个TED都这样记录下来。
===========================我是正文分割线================================
视频地址：http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Martin Luther King
“I have a dream. I believe... I believe...”
He told us what he believed not what we can do to change the US. We followed him not because we have to, it is because we are inspired what they believe. We follow them for ourselves.
Apple
They think from the inside! That is Why→How→What
Why: everything we do, we believe, in challenging the stauts of quo, in thinking differently.
How: the way we challenge the stauts of quo is by making our products beautifully designed, simple to use, and the users use friendly.
What: which is happen to make computers. Wanna buy one?
People don't buy what you do, people buy why you do it.
This explained why people are comfortable buying a computer from Apple, and also comfortable buying an MP3, an iPod from apple. But Apple is just a computer company. It's competitive company's are equally qualified to make all those products. In fact, they tried.Dell came out an MP3 player in PDA, but no one buy it. People till now cannot imagine why would we buy an MP3 player from a computer company? But actually, we do it everyday.
The goal is not to do business with anybody who need what you have, the goal is to do business with people who believe what you believe.
Furthermore, If you hire people just because they can do the job, they work for your money; but if you hire people who believe what you believe e.g. Apple Inc., they work for you with blood, sweat and tears.
 |
It's biology. The part of our brain controlling our behaviors is the counterpart of the WHY in the goal circle. When we communicate from inside out, we are talking directly to the part of the brain that control people's behaviors, and we allow people to rationalize it with a tangible thing we say and do. This is where gut decisions come from.
Law of diffusions of innovation
 |
If you want to mass the market's acceptance of your idea, you cannot have it until you achieve the tipping point between 15 and 18, and then the system tips.
Talk people what you believe and attract people who believe what you believe e.g. People who queue to buy the new product of Apple(earlier adaptor) even if the technology is substandardized. They are comfortable making their guts decisions , the intuitive decisions driven by what they believe, just like the innovator. They want to be first.
PS. iPad上写日志不能编辑格式字体 囧。。。回头到家用电脑再改〜今晚Drama要招新，第一次当interviewer面试别人哈哈！
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Echoo 转发了这篇日记 2018-01-02 00:24:14
