fashion

Fashion is a term commonly used to describe a style of clothing worn by most of people of a country. A fashion usually remains popular for about 1-3 years and then is replaced by yet another fashion. Even though there are a lot of changes in fashion, most people do not easily except the changes. A clothing style may be introduced as a fashion, but its use becomes a custom after being handed down from generation to generation. A fashion that comes and goes is called a Fad. During the mid-1800's, a mass production of clothing was made fashionable and available to more people for lower prices. Such forecasts and predictions of fashion are neither guesswork nor a game, nor a matter　of intuition. Rather, prediction is one of the most vital activities in the fashion industries. The successful forecaster recognizes that fashion is neither haphazard nor mysterious, but a tangible force whose progress can be charted, graphed, understood, explained, and projected. Basically, what fashion practitioners do is examine past experiences for clues as to what will happen today, and then analyze and evaluate today’s activities for indications of what may happen tomorrow. Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening. ——Coco Chanel