上海美罗城LED”大球”上有个人在跑步—“NIKE REACT跑动地球”活动
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随着NIKE REACT开售,NIKE于3月17日举办 “NIKE REACT跑动地球”活动, 吸引各路锋人潮咖相聚美罗城,一起跑动地球!
With the NIKE REACT on sale, the “NIKE REACT Running the Earth” event was held on March 17th, attracting various crowds gather in Metro City to witness the moment of miracle.


有始以来,这无疑是Wonderlabs呈现过的“最疯狂”、“最酷炫”和“最挑战”的项目。从前期Brainstorm到最后吊炸天的结果,这一路只有我们自己知道都经历和克服了什么。
For Wonderlabs, it was absolutely the Craziest, Coolest and most Challenging Project ever. From early brainstormingto the explosiveresult, we know what we have experienced and overcome.

整个城市都在围观这个奇迹,我们做到了!
The entire city was watching this miracle, we did it!

Run, Wonderlabs fellows, Run! Run to Sunday and sleep all day! (PS: event day was Saturday.)
Client: Nike
Agency: Kinetic
团队介绍 / Team introduction:
Technical Director: CL Dong,
Account Director: Nemanja Vicic
Art Director: Vladimir Peric
Senior Content Designer: Yann Eldin
Graphic Designer: Amber Dong
Head of R&D: Matthew Deblock
Senior Software Engineer: Xiaosong Chu
Software Engineer: Fang Wenkai, Kelvin Kang
PE(AV Manager): Jason Dong
PE(Construction Manager): Pocky Jiang
Onsite Executive: Yancan Wu
Video Shoot: Vladimir Milosevic
Video Edit: Nemanja Vicic & Vladimir Milosevic
Original Music Composition: GUM Asia
AV Supplier: Fineshow
Construction Supplier: Lanyu
特别感谢 /Special thanks:
And big Thanks to NIKE & Kinetic for this collaboration.

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