斯坦福大学传播学系2014-2018年部分课程简介

这些课的内容与当今的信息社会息息相关。课程简介来自网站公开信息。我没有同学在斯坦福学传播学，看不到课程大纲，不知道阅读材料是哪些。

斯坦福大学提供奈特新闻奖学金(John S. Knight Journalism Fellowships)。《财新周刊》执行主编凌华薇荣曾获奈特新闻奖学金。她发表过多篇有影响力的报道，其中《银广夏陷阱》是中国财经调查报道史上里程碑式的作品，她凭借此文获得2002年“古索科国际新闻奖”荣誉提名奖。财新传媒总编辑胡舒立评价她：“智慧与勇气兼备，凭借在调查报道方面辛勤耕耘和出色表现，成为业界的榜样，为促进中国新闻行业的发展做出了自己的贡献。”

Social Media Literacies

Today's personal, social, political, economic worlds are all affected by digital media and networked publics: viral videos, uprisings from Tahrir to #OWS, free search engines, abundant inaccuracy and sophisticated disinformation online, indelible, and searchable digital footprints, laptops in lecture halls and BlackBerries at the dinner table, 20-something social media billionaires, massive online university courses. Introduction to the literature about and direct experience of these new literacies: research foundations and practical methods to control attention, attitudes and tools necessary for critical consumption of information, best practices of individual digital participation and collective participatory culture, the use of collaborative media and methodologies, and the application of network know-how to life online. Contrasting perspectives through readings and classroom and online discussion. Students collaborate and cooperate in their learning during and between classes through small group discussions and face to face exercises, forums, blogs, mindmaps and wikis. Prerequisite: instructor consent. See http://comm.stanford.edu/faculty-rheingold/ for application instructions; contact instructor at howard@rheingold.com.

Media and Identities in the Globalizing Era

Globalization, as an imperfect but veritable buzzword, has been used both popularly and academically to describe how the world has become increasingly interconnected in multiple ways. As the Canadian media scholar Marshall McLuhan's famous coined phrase--the "Global Village"-- suggests, the advancement of media technology revolutionizes the ways human beings connect and communicate with one another. By the word "globalizing" (in the title), the course construes trends of globalization both as on-going and deepening processes, and as an ensemble of powerful cultural, economic and social forces productively shaping our lived experiences. With the booming circulation of media/cultural products worldwide and the surging mobility of populations across boundaries, new questions arise: to what extent is the globalization of media production and consumption molded in the Western, especially American, culture? How do non-Western audience consume, interpret and appropriate American products? How do transnational migrants/diaspora negotiate their identities in relation to media representations? What role do new media and digital technology play in the deepening of the globalization processes?nnThrough a critical/cultural examination of the relevant literature and cases, the course helps students better understand topics and issues related to media and identities in the globalizing era. The first half of the course will concentrate on the globalization/localization of media production, the transnational media flows and cultural consumption. The interlocking economic, cultural and political factors that drive these processes are unpacked. The latter half of the course will be devoted to issues about cultural identities, migration and diaspora as well as media representation in multicultural societies. Throughout the course, the roles of both old and new media will be studied in the transnational and global contexts.

Social Psychology of Large-Scale Media Interventions

As Internet use continues to increase around the globe, social and entertainment media are quickly becoming the preferred modes of communication among the new generation of learners. A growing body of literature suggests that leveraging the psychologically powerful elements of these new forms of media and relevant content can be an effective way to motivate positive behavior and attitude change. Theory-based examples of using media for positive change can be found in areas such as energy consumption, health maintenance, driving safety, and classroom performance. Many other potential applications of this approach have also been identified.nThrough a review of social psychology and media effects literature, this course will provide an introduction to the social science of new media and its potential to affect positive change on a large scale. The first half of the course will be spent exploring psychological processes and associated media effects research to equip students with a fundamental understanding of how humans process interactive media. The second half of the course will leverage this foundation to explore highly social new media and innovative applications of this technology for positive social change. The course will conclude with a group project and presentation that discusses the possibility of using new media to address critical issues in society. Along the way, we will compare different theoretical approaches to media psychology, varying concepts of what constitutes a psychological intervention, and how social media might be used to overcome weaknesses in historical social systems.

Argumentation and Persuasion

We all know that appeals based on logic and sound evidence often fail where less rational appeals that "shouldn't" work, succeed. This course examines persuasion, the influencing of attitudes, beliefs or behavior, and locates within that broad subject argumentation, the process of reasoning methodically from evidence. Argumentation, the socially acceptable method of persuasion, typically confines itself to the rules of logic and has as its goal the recognition of states and causal relationships held by the arguer to objectively exist. Other methods of persuasion can succeed while flouting those rules, but only within limits, as the story of the Emperor's New Clothes reminds us. This course will explore whether those limits be accounted for by the capacity limitations and heuristics and biases of human information processing. Topics to be covered include evolutionary explanations; the central and peripheral routes to persuasion; source, channel and receiver factors; attitude-behavior consistency; the roles of involvement, elaboration, affect and social influence; critical thinking skills and logical fallacies. Limited enrollment; preference to juniors, seniors and graduate students, and within these, to Communication majors.

Digital Civil Society

Associated with the Center for Philanthropy and Civil Society (PACS) and the Digital Civil Society Lab (DCSL). Quarter-long workshop for graduate students on the nature of civil society in the digital age. Civil society is a sphere of organizations and individuals operating for the public good, but independent from government or for-profit sectors. The digital age has expanded the potential for civil society participation, yet it also brings with it new challenges and threats. This course seeks to define, question, and trace the implications of "digital civil society" through discussion of readings in this emerging field, peer-review of chapters and articles authored by course participants, and lectures by expert guest speakers. Focus is on pursuit of progressive research and writing contributing to the current scholarly knowledge of civil society in a digital age. May be repeated for credit for a maximum of 9 units. Open to advanced undergraduates by permission of the instructor.

Growing up Digital: Technology's role in Cognitive and Social Development

Interactive digital technology infiltrates homes, schools, and entertainment venues, changing how people think, and socialize. What is the impact of growing up with greater access? How might age influence its use? This course focuses on technology's role in cognitive and social development and how that impacts its design. Topics include brain development, social cognition, symbolic processing, media usage, and self-representation. Coursework includes interacting with digital technologies such as virtual reality and social networking websites and completing a design project.

New Media and Journalism

New media technologies are transforming how people create and consume information. In this course, we study journalism as an organized field of practice to examine what digital technologies change -- and what they don't change -- about production, diffusion, and reception of news around the globe. The course will cover topics such as changing professional boundaries in a networked environment; the decentralization of news production with social media platforms; the changes in editorial judgement related to automation; the construction of algorithmic audiences; and the promises and challenges associated with data journalism. Moving beyond simplistic analyses of the internet as a universal explanation for all changes in journalism, this course explores how new technologies interact with existing practices, representations, and institutions.

Self-Representation in Digital Media

Digital media allows ordinary people to document, publicize and reinvent themselves in ways previously only available to the elite. In the first half of this course, we will examine how Westerners have represented themselves as individuals. We will focus on photography, as indicative of a shift in prevalence of self-representation to the masses. In the second half of the course, we will examine how the ways in which individuals are represented may affect their understanding of themselves. Students will experiment with self-representation in different media, including creating virtual representations (avatars) of themselves to be inhabited in immersive virtual reality in the Virtual Human Interaction Lab. In the process, they will learn how the shared digital world shadows, interprets and sometimes overwrites the physical world and day-to day life.

Social Media and Information Sharing

Social media such as Facebook, Twitter, and Myspace, are used as platforms to share information about oneself and others. These new media provide a variety of novel ways to share information (e.g. 'Like', 'Re-tweet', 'Share', etc.) and change the way individuals maintain and create relationships. The goal of this course is to understand emotional and motivational aspects of social media use and examine its potential consequences on individuals' opinions and preferences. In the first half of the course, students will be introduced to theories in communication and psychology to have the foundation for understanding the mechanisms underlying media use. In the second half of the course, students will develop original research ideas and have group discussions to further explore and refine those ideas. At the end of the course, students will demonstrate their knowledge of psychological and emotional processes underlying media use and be able to evaluate the individual/social implications of social media use.

Personality and Digital Media

Personality describes people's characteristic patterns of thinking, feeling, and behaving. This course will introduce students to the ways personality is expressed in digital devices (e.g., computers, smartphones) and platforms (e.g., social networks, virtual worlds). Readings and lectures will introduce students to theories of personality, the practice of assessing personality, and the broader societal implications of having mediated personalities. Course assignments will require students to apply the course concepts to explore personality expression in various digitally mediated contexts.

Personality Expression in Digitally Mediated Contexts

Digital devices (e.g., computers, smartphones, wearables) and platforms (e.g., social media sites, forums, virtual worlds) mediate much of our daily life. Each time we use digital media for communication, information seeking, or entertainment, we leave behind psychologically revealing digital footprints. In this course, we will explore how digital footprints can be used to understand individual differences in thinking, feeling, and behaving. Class activities and assignments will require students to apply the concepts to their own research projects.

Digital Media and Behavior

This course will explore how self-representation, interface design, and media affordances affect both online and offline behavior. Readings and lectures will introduce students to theories in psychology, communication, and human-computer interaction. Students will learn about media affordances, trends in media consumption, and think about the societal implications of having mediated identities. The second half of the course will focus on how media consumption and self-representation, coupled with interface design, affect attitudes and offline behavior. Topics include deception, social interactions, activism, empathy, and prosocial behaviors within the context of social networks, gaming, augmented and virtual reality. The course will include a combination of written assignments, labs, a group project, and a tour of the Virtual Human Interaction Lab.

Behavior and Social Media

This course examines behavioral approaches to understanding social media. The course will begin by discussing the design factors that shape behavior online, considering research in human-computer interaction that reflects and reveals communication practices and contexts. Next, the course will examine the psychological aspects of computer-mediated communication and virtual collaboration, including impression formation and management, deception, audience and social networks. Finally, the course will explore the ways in which human behavior is situated inside of social and institutional structures and cultural formations; and with that in mind, it will examine the complex interactions between behavior, society, and information technology.

Language and Technology

In this course we develop a model of how language reflects social and psychological dynamics in social media and other technologically-mediated contexts. The course lays out the main stages of analyzing language to understand social dynamics, including using theory to identify key discourse features, feature extraction, and classification and prediction. The course will draw on action-oriented language approaches to understand how people use language (e.g., grounding and joint action models), and then build on this approach to understand how discourse features from natural language can be used to answer questions from a wide range of social science questions, and ultimately, to the design of new technologies.

Engendering Compassion with Interactive Digital Media

This course will draw on research regarding behavioral, cognitive, and physiological indicators and predictors of compassion, as well as computer-mediated communication, intimate and ubiquitous computing, social networking, and multitasking to better understand how interactive digital media affects compassionate behaviors, including altruism and helping. For their final project, students will either (1) propose an experiment for future research investigating compassion in HCI, or (2) propose a design change for an extant technology to engender compassionate responses.

The Ethics of Anonymity

When is it ethical to conceal your identity or to permit another to remain anonymous? What is the value to remaining unknown, and what might be the cost? Does anonymity free you to think, act, or be in ways you wouldn't otherwise? What else might it allow or constrain? How might your answers differ depending on the circumstances or context? In this one-unit lunchtime seminar, guest speakers will discuss topics that might include: anonymous sources in journalism; anonymity online; the history of anonymous authorship and attribution; whistleblowers and confidential informants; anonymous egg or sperm donors and birth parents; anonymity vs. confidentiality for research participants; anonymity and art; technology and anonymity.

The Politics of Algorithms

Algorithms have become central actors in today's digital world. In areas as diverse as social media, journalism, education, healthcare, and policing, computing technologies increasingly mediate communication processes. This course will provide an introduction to the social and cultural forces shaping the construction, institutionalization, and uses of algorithms. In so doing, we will explore how algorithms relate to political issues of modernization, power, and inequality. Readings will range from social scientific analyses to media coverage of ongoing controversies relating to Big Data. Students will leave the course with a better appreciation of the broader challenges associated with researching, building, and using algorithms.

Models of Democracy

Ancient and modern varieties of democracy; debates about their normative and practical strengths and the pathologies to which each is subject. Focus is on participation, deliberation, representation, and elite competition, as values and political processes. Formal institutions, political rhetoric, technological change, and philosophical critique. Models tested by reference to long-term historical natural experiments such as Athens and Rome, recent large-scale political experiments such as the British Columbia Citizens' Assembly, and controlled experiments.

The Dialogue of Democracy

All forms of democracy require some kind of communication so people can be aware of issues and make decisions. This course looks at competing visions of what democracy should be and different notions of the role of dialogue in a democracy. Is it just campaigning or does it include deliberation? Small scale discussions or sound bites on television? Or social media? What is the role of technology in changing our democratic practices, to mobilize, to persuade, to solve public problems? This course will include readings from political theory about democratic ideals - from the American founders to J.S. Mill and the Progressives to Joseph Schumpeter and modern writers skeptical of the public will. It will also include contemporary examinations of the media and the internet to see how those practices are changing and how the ideals can or cannot be realized.

Deliberative Democracy and its Critics

This course examines the theory and practice of deliberative democracy and engages both in a dialogue with critics. Can a democracy which emphasizes people thinking and talking together on the basis of good information be made practical in the modern age? What kinds of distortions arise when people try to discuss politics or policy together? The course draws on ideas of deliberation from Madison and Mill to Rawls and Habermas as well as criticisms from the jury literature, from the psychology of group processes and from the most recent normative and empirical literature on deliberative forums. Deliberative Polling, its applications, defenders and critics, both normative and empirical, will provide a key case for discussion.

Deliberative Democracy Practicum: Applying Deliberative Polling

In this course, students will work directly on a real-world deliberative democracy project using the method of Deliberative Polling. Students in this course will work in partnership with the Center for Deliberative Democracy at Stanford, a research center devoted to the research in democracy and public opinion around the world. This unique practicum will allow students to work on an actual Deliberative Polling project on campus. In just one quarter, the students will prepare for, implement, and analyze the results for an Deliberative Polling project. This is a unique opportunity that allows students to take part in the entire process of a deliberative democracy project. Through this practicum, students will apply quantitative and qualitative research methods in a local community or local high school and subsequently, analyze the relevant quantitative and qualitative data. Students will explore the underlying challenges and complexities of what it means to actually do community-engaged research in the real world. As such, this course will provide students with skills and experience in research design in deliberative democracy, community and stakeholder engagement, and the practical aspects of working in local communities. This practicum is a collaboration between the Center for Deliberative Democracy, the Bill Lane Center for the American West and the Haas Center for Public Service. CDD website: http://cdd.stanford.edunBill Lane Center website: http://west.stanford.edu Hass Center website: https://haas.stanford.edu

The First Amendment: Freedom of Speech and Press

Introduction to the constitutional protections for freedom of speech, press, and expressive association. All the major Supreme Court cases dealing with issues such as incitement, libel, hate speech, obscenity, commercial speech, and campaign finance. There are no prerequisites, but a basic understanding of American government would be useful. In addition to a final and midterm exam, students participate in a moot court on a hypothetical case.

Need to Know: The Tension between a Free Press and National Security Decision Making

This seminar examines the dynamic interaction at the highest levels of government and the media when news coverage of secret national security policy and operations impinges on United States defense, diplomatic and intelligence activities and decision making and affects the American political system. Prime examples: intelligence information about Russian hacking operations during the 2016 presidential election campaign, the unverified intelligence dossier on Donald Trump's Russian connections, the torrent of secret NSA programs disclosed by Edward Snowden. Students explore attitudes, practices, and actions by the media and the government through a series of case studies and simulations. Former editors, reporters, and government officials appear as guest speakers, including Michael Hayden, former director of the NSA and CIA. The goal of the course is to inform students about the vital but often fraught relationship between a free press and the government in a democratic society. For advanced undergraduates and graduate students. Application for enrollment required. The instructor is a former Washington bureau chief of The New York Times.

Information Control in Authoritarian Regimes

Does information help autocrats and dictators stay in power? Or does information help topple authoritarian regimes? This course will examine how authoritarian regimes try to control information through surveillance, propaganda, and censorship, what influences the effectiveness of these information control measures, and how changes in technology (Internet, social media, mobile) affect the dynamics of information control.

Censorship and Propaganda

While the internet and other digital technologies have amplified the voice of ordinary citizens, the power of governments and other large organizations to control and to manipulate information is increasingly apparent. In this course, we will examine censorship and propaganda in the age of the internet and social media. What constitutes censorship and propaganda in the digital age? Who conducts censorship and propaganda, and how? What are the consequences and effects of censorship and propaganda in this era of information proliferation? How have censorship and propaganda changed from previous eras? Students will take a hands-on, project-based approach to exploring these questions.

Lies, Trust, and Tech

Deception is one of the most significant and pervasive social phenomena of our age. Lies range from the trivial to the very serious, including deception between friends and family, in the workplace, and in security and intelligence contexts. At the same time, information and communication technologies have pervaded almost all aspects of human communication, from everyday technologies that support interpersonal interactions to, such as email and instant messaging, to more sophisticated systems that support organization-level interactions. Given the prevalence of both deception and communication technology in our personal and professional lives, an important set of questions have recently emerged about how humans adapt their deceptive practices to new communication and information technologies, including how communication technology affects the practice of lying and the detection of deception, and whether technology can be used to identify deception.

The Psychology of Communication About Politics in America

Focus is on how politicians and government learn what Americans want and how the public's preferences shape government action; how surveys measure beliefs, preferences, and experiences; how poll results are criticized and interpreted; how conflict between polls is viewed by the public; how accurate surveys are and when they are accurate; how to conduct survey research to produce accurate measurements; designing questionnaires that people can understand and use comfortably; how question wording can manipulate poll results; corruption in survey research.

Campaigns, Voting, Media, and Elections

This course examines the theory and practice of American campaigns and elections. First, we will attempt to explain the behavior of the key players -- candidates, parties, journalists, and voters -- in terms of the institutional arrangements and political incentives that confront them. Second, we will use current and recent election campaigns as "laboratories" for testing generalizations about campaign strategy and voter behavior. Third, we examine selections from the academic literature dealing with the origins of partisan identity, electoral design, and the immediate effects of campaigns on public opinion, voter turnout, and voter choice. As well, we'll explore issues of electoral reform and their more long-term consequences for governance and the political process.

Political Campaigning in the Internet Age

This course will acquaint students with the changing environment for campaigns posed by the rise of the Internet. So much of the traditional way analysts have understood campaigns has revolved around television as the primary mode of campaign communication. The rise of the Internet, nonlinear television programming, and mobile communication enables new forms of campaigning. This course will examine the relevant social science on these topics, while at the same time bringing in guest lecturers from industry, campaigns, and media. Requirements: Students will be required to complete a 25 page research paper on a topic relevant to the course.

Policy, Politics, and the Presidency: Understanding the 2016 Campaign from Start to Finish

In 2016, Americans will once again go to the polls to select a new president. But what will actually happen behind-the-scenes between now and then is largely a mystery to most. This course will introduce students to the nuts-and-bolts of a presidential campaign. Each week, we will explore a different topic related to running for the presidency -- policy formation, communications, grassroots strategy, digital outreach, campaign finance -- and feature high-profile guest speakers who have served in senior roles on both Democratic and Republican campaigns. Students, guests, and faculty will also participate in discussions on how these topics will relate to the 2016 presidential contest, which will begin in earnest over the course of the quarter.

What The 2018 Elections Told Us And How They Help Us See How Campaigns Can Win In 2020

The frequency of American elections means that were never that far away from the next contest. This course is situated shortly after the conclusion of the 2018 midterm elections at the very start of the invisible primary that precedes the 2020 presidential campaign. It will provide students with a behind-the-scenes understanding of how campaigns work. Each week, we will explore a different topic related to high-profile campaigns -- policy formation, communications, grassroots strategy, digital outreach, campaign finance -- and feature prominent guest speakers who have served and will serve in senior roles on both Democratic and Republican campaigns. Our goal is to discern the lessons learned from the 2018 midterm elections, and how they will inform our understanding of what will happen in the 2020 presidential contest.

Media Cultures of the Cold War

The intersection of politics, aesthetics, and new media technologies in the U.S. between the end of WW II and the fall of the Berlin Wall. Topics include the aesthetics of thinking the unthinkable in the wake of the atom bomb; abstract expressionism and 'modern man' discourse; game theory, cybernetics, and new models of art making; the rise of television, intermedia, and the counterculture; and the continuing influence of the early cold war on contemporary media aesthetics. Readings from primary and secondary sources in art history, communication, and critical theory.

Media, Culture, and the Politics of Gender

This course aims to provide a survey of various media and their role in the discursive construction of gender in and through culture. The first three weeks serve as an introduction to the historical and sociopolitical dimensions of gender, its intersection with media, and theoretical approaches to understanding it and political approaches to challenging it. Beginning with historical constructions of the gender binary, Foucault's Herculine Barbin - an unearthed diary of a French hermaphrodite who lived an adolescent life in a Catholic orphanage for girls from about 1860-1870, is reclassified as a man, and commits suicide - provides a provocative look at the historical construction of gender binaries. The remainder of the course then tackles a range of media and examples of how they portray gender as well as examples of how they may be used to subvert oppressive gender roles or binaries, focusing on: the novel, film, music videos, news, and social media. Far from exhaustive, the readings and the topics covered are to provide a better, broader, but still-limited understanding of how media and culture construct gender, and how this also dramatically impacts the lives of queer and gender nonconforming individuals. For this reason, while the course does deal extensively with notions of masculinity, sexualization and objectification of, or the effects of sexism on, cisgendered women, a heavy focus of the course across many topics is on transgender individuals in media. These individuals, like Herculine in her time, unsettle this simplistic opposition through their very being and representation in public.

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