How to write Press Release

Get your facts straight and keep it brief.Its format could be more attractive

Step 1: What angle should I focus on in the press release? & which journalists should I target?

Step 2: Press release structure

Heading – in order to have a fish you need to catch it first

Lead – answer the five W’s briefly, but hold to your readers’ attention

what the news is about, who is involved, when and where it happened and why it is that important. When writing this part make sure you follow the “miniskirt rule”, meaning your lead should be long enough to cover the essentials, but short enough to keep it interesting.

Source – prove your trustworthiness

Details – it’s all about the details

Quotes – show the perspective of others

Additional data – ask yourself “is there anything else I need to add?”

Contact details

Boilerplate